I discovered the most important thing in a short time: nature cannot be controlled, it can only be humoured. But to do this you need to know it very well. And you can come to know it only by loving it. It was an infinite love of the land and all its living beings that led us to become pioneers of organic farming as early as 1991, leading us to obtain ICEA (Istituto di Certificazione Etica – Ethnic Certification Institute) certification in 1991.
From a precursor company
For more than 30 years we have not used chemical products on the land, on our plants or during processing. Perhaps not everyone knows that such a virtuous approach brings many problems at the outset. First and foremost there is an immediate reduction in production that lasts for a number of years.
Chemical farming produces ten times as much, but eventually destroys the land so that it is virtually unusable.
We are proud to have chosen the opposite approach, and to say that we cultivate our land as if it belongs to all. The land is the most precious resource owned by mankind, an asset to be preserved with the greatest care at any cost. We are proud to be a company that is concerned with growing profits not through quantity but through the increasing appreciation of that market sector for which quality is the driving factor.
To a leading company
From pioneers we have become a “ground breaking company” on a regional level. Rather than treating with chemicals, we undertake complex work aimed at preventing parasite attacks, using Stevenson screens and pheromone traps based on sexual attraction.
The result is that the plants develop antibodies and become stronger every year. All the production phases are internally managed, creating a micro-system that is similar to that used in the farms of years gone by.
Grafting in the field, grassing…our techniques are ancient, but this does not mean that we don’t welcome real innovations: the cellar, press, agritourism and the restaurant are completely powered by photovoltaic panels that make them energy self-sufficient.
Our idea for the future is to take agriculture to where it was 100 years ago without turning our backs on new technology.